Dubai Destinations campaign has launched a new phase highlighting Dubai's allure as a summer hotspot

A new chapter of the Dubai Destinations campaign has begun, urging locals and tourists to explore the city's dynamic offers and make experiences that will last a lifetime this summer. This programme, which is being led by Brand Dubai, the Government of Dubai Media Office's (GDMO) creative branch, attempts to highlight the best-rated attractions and distinctive experiences that make Dubai one of the most alluring travel destinations in the world.

The newest ad phase emphasises beach attractions, waterparks, indoor activities, and opulent hotel pools to promote Dubai's appeal as a summer hub. The campaign works with a range of stakeholders in the public and business sectors to highlight Dubai's variety of experiences. Popular beach locations include Al Mamzar Park, Jumeirah Beach Residence, Dubai Marina, Dubai Ladies Club, The Beach, Jumeirah, and the exclusive Night Beach experience. 

Ski Dubai, Aya Universe, Chaos Karts, and retail centres including Mall of the Emirates, Dubai Mall, and Mirdif City Centre are examples of indoor attractions. In addition, the campaign highlights one-of-a-kind experiences at sports facilities, Air Maniax, iFly Dubai, The Green Planet, KidZania, and theme parks including IMG Worlds of Adventure and LEGOLAND.

There are a lot of notable water parks, including LEGOLAND Water Park, Wild Wadi, and Aquaventure Waterpark at Atlantis, The Palm. Infinity pools and rooftop pools with stunning views are just two of the possibilities for opulent hotel pools that offer the ideal escape from the summer heat. 

To assist consumers in discovering summertime activities, eating by the sea, and other fascinating programming, Brand Dubai will publish guides. Along with highlighting local companies, the campaign collaborates with influencers and content producers to provide promotional material for its "Proudly from Dubai" network. In order to reach a wide audience, this phase is being carried out across internet, broadcast, print, and outdoor media at the same time as Dubai Summer Surprises.