du partners with DIFC Innovation Hub to launch the 'du Business Entrepreneurship Programme'

Emirates Integrated Telecommunications Company (EITC)'s du announced today the launch of the "du Business Entrepreneurship Programme," a cutting-edge programme and initiative that promotes innovation within the UAE's business ecosystem and is intended to offer significant support to entrepreneurs and start-ups. The programme is part of a strategic partnership agreement with DIFC Innovation Hub. 

The "Entrepreneurship Hub," which is anchored within the DIFC Innovation Hub at "Innovation One," acts as a professional hub for start-ups and SMEs. A carefully planned programme of seminars that are in line with the goals of the business community reinforces du's strategic role in advancing the UAE's forward-thinking economic objectives.

The plan increases the scalability and accessibility of SMEs while improving their digital literacy in marketing, cybersecurity, and communication, through telecom and workplace solutions. To foster greater efficiency, creativity, and sustainable growth in a changing corporate environment, it provides training to SMEs in AI integration, strategic planning, technology adoption, and change management.

The partnership aims to promote AI innovation and provide an AI-centric environment for participants in the "du Business Entrepreneurship Programme" through the Dubai AI Campus.

In line with the D33 agenda for SME scale-up, the "du Business Entrepreneurship Programme" will provide specialised workshops to support AI transformation in UAE SMEs and start-ups, with an emphasis on customer acquisition, CRM systems, emerging technologies, customer engagement, and back-office efficiency.

Through the "Letswork" app, entrepreneurs may reserve customised offices and unique business solution bundles at the new Innovation One building of the DIFC Innovation Hub, which will encourage innovation and tech-driven business growth.