According to the most recent Brand Finance Global City Index, which was made public on Thursday, Dubai has risen four points to rank fifth out of 100 cities in the world for city brand, after London, New York, Paris, and Tokyo.
Dubai has a better reputation than London, which is thought to be the best city in the world, as per the ranking.
Dubai's high ranking in the business and investment category is equal to its top ranking for reputation. The city has also seen remarkable improvements in the acceptance of working remotely (up from the 24th to the 4th) and locally (up from the 16th to the 8th).
Initiatives like the Dubai Future Foundation help the emirate rank first for future growth potential, making it a hub for innovation and start-ups. Dubai is the best city in the world for investment consideration, further solidifying its position as a top investment destination. It ranks second for its robust and stable economy and third for its low personal taxation.
