Third edition of the World of Coffee 2024 exhibition is being held until 23 January

The UAE's vice president, prime minister, and ruler of Dubai, Sheikh Mohammed bin Rashid Al Maktoum, paid a visit to the third iteration of the World of Coffee 2024 expo on Monday. The event is taking place at the Dubai World Trade Centre through January 23. Sheikh Mohammed stated that by offering top-notch facilities and services to connect international markets, Dubai is solidifying its position as a major force in determining the direction of commerce in the future.

Director General of the Dubai World Trade Centre Authority Helal Saeed Al Marri informed Sheikh Mohammed on the World of Coffee 2024 show. Sheikh Mohammed was also educated about the special offers of the coffee industry and sustainable practices in the industry's supply chain during his visit of the 1,650 local and international exhibitors.

A number of educational talks delivered by seasoned experts are included at the international event, which is being planned by DXB Live, the Dubai World Trade Center's comprehensive event management and organisation services arm, in partnership with the Specialty Coffee Association.

Within the worldwide coffee business, the World of Coffee Dubai 2024 is an important event. Showcasing a broad range of coffee goods and services is made possible by the expo, which has over 1,650 enterprises and brands in attendance. The variety of beverage preparation tools, roasting service providers, flavourings, and packaging options are all on display in addition to green and roasted coffee beans. 60 brands and enterprises located in the United Arab Emirates are also participating in the event. Along with hosting these fascinating activities, the show is also hosting the UAE National Barista and Latte Art Championship, the Coffee Design Awards, and the Best New Product Award.