Hala, e-hailing company has signed a partnership, with Rituals Cosmetics to make taxi journey a lot sweeter

Hala is the brand name for a partnership between Careem, a ride-booking service where you can hire a variety of cars, including a Hala Taxi, and Dubai's Roads Transport Authority (RTA). With the app, you can also schedule a cleaner and place an order for groceries. The Dutch premium wellness brand Rituals Cosmetics and the e-hailing firm have partnered to make your cab ride (and scent) even more delightful.

With notes of Dutch Tulip and Japanese Yuzu, the cosmetic brand has released its distinctive car perfume, allowing you to bid adieu to the typical car odors and enjoy a fragrant journey.

Over 1,500 Hala cabs will be equipped with Rituals Cosmetics' iconic Amsterdam Collection car fragrance during the first phase of roll-out, which is intended to infuse every passenger experience with a floral scent.

In 2019, all taxi booking and dispatch services were transferred to Hala, a joint venture between RTA and Careem, which allowed customers to order taxis with just a tap of their finger and eliminate the need for phone calls. This reduced the time it took for passengers to book and be picked up in Dubai.