Emirates collaborates with luxury organic brand VOYA, launching calming, nature-based fragrances exclusive to passengers

A brand new exclusive fragrance has been launched by Emirates on-board 400 of its flights every day. The largest airline in Dubai has commissioned hundreds of thousands of bottles of a tranquil, nature-inspired fragrance that is only available to customers as part of a partnership with upscale organic brand VOYA. Together, the two companies created a fragrance that, in their words, captures the essence of VOYA and Emirates. 

The natural essential oils used in the smells are sourced from various locales, and the bottle design features a sunset over the ocean, all of which are inspired by Emirates' worldwide reach and ability to serve consumers from all over the world. 

The smells on the VOYA side reflect the Irish heritage and landscapes of the company's native country.

Masculine or feminine fragrance can be opted for. For men, anticipate a strong scent that combines white flowers, pepper, and bergamot to create a soothing, spicy, and smooth aroma. Muted glass bottles are used. "Fresh and earthy" is how VOYA creator Mark Walton characterizes the manly aroma.

The feminine scent, which seeks to be pleasant, uplifting, and joyful, contrasts this with a hint of citrus, neroli, and honeysuckle. Kira Walton who is also a VOYA founder, described the perfume as “unashamedly sweet”.

In addition to the current line of VOYA luxury spa items that Emirates customers have adored for the past eight years, the new scents are available for free use in the First Class and Business Class restrooms.