Dubai RTA revamps its mission, corporate values and strategic objectives for next ten years

The Supreme Committee for Strategic Planning and Corporate Transformation at Dubai’s Roads and Transport Authority (RTA) chaired by Mattar Al Tayer, Director-General, Chairman of the Board of Executive Directors of RTA, has approved RTA’s Strategic Plan 2023-2030.  The Dubai RTA has revamped its mission, corporate values and strategic objectives for the next ten years. 

The plan is aligned with the Dubai Urban Plan 2040, Dubai Plan 2030, Dubai Government Directives and the UAE Government Vision, We the UAE 2031. The new strategic plan also defined RTA’s Vision as: ‘The World-leader In Seamless and Sustainable Mobility’ and a Mission to provide seamless and safe travel with innovative, sustainable mobility solutions and services to make every journey in Dubai a world-class experience.

The Corporate Values promote competitiveness, pioneering thinking, teamwork, tolerance, collaboration and pioneering. The new strategy set five key strategic goals: Seamless and Innovative Mobility, Sustainability, Health, Safety and Security, Customer 

RTA’s Strategic Plan 2023-2030 has five objectives. The first is Seamless and Innovative Mobility which aims to facilitate the development of roads and transport systems based on a 20-minute community. This system is linked to world-class transport services, smart mobility solutions and the optimal utilisation of the right-of-way.

The second strategic goal is Sustainability. It involves comprehensive concepts and elements of social, financial and environmental sustainability. It seeks to expedite the migration to zero-emission mobility means by 2050, and promote social responsibility, rendering Dubai a global model in the field of sustainability.

The third strategic goal focuses on health, safety and security. It seeks to promote mobility safety, provide a safe environment for the community, support the integration of mass transit means, ensure safe and smooth mobility, and promote business continuity.

The fourth strategic goal relates to customer happiness to provide integrated, smooth and valuable services, and achieve proactiveness.

The fifth goal of the new strategy relates to a future-proof organisation to build corporate capacities in developing leading R&D and innovation, adopt soft business models, and forge effective partnerships. It also calls for promoting the profile of RTA in digital migration along with connected and instant systems to support the decision-making process based on a scientific and systematic manner.

The Supreme Committee for Strategic Planning and Corporate Transformation reviewed the top global practices in roads, transport and future mobility means. It carried out benchmarking studies with several cosmopolitan cities and entities such as the SFMTA San Francisco in the USA, LTA in Singapore, Transport Authority in Hong Kong, and BVG in Berlin, Germany.