Dubai rises to 5th best city brand globally, excels in business and employment appeal

Dubai has ascended four positions to rank as the 5th best city brand globally, following only London, New York, Paris, and Tokyo, as revealed in the latest Brand Finance Global City Index published on Thursday. This advancement highlights Dubai's growing international influence and solidifies its status among the most esteemed city brands worldwide.

Dubai’s strong reputation is reinforced by its leading position in the business and investment sector. The city has also made notable strides in attractiveness for employment, climbing from 16th to 8th as a preferred location for local work, and from 24th to 4th as a top choice for remote work. These advancements underscore Dubai's appeal to both on-site and remote professionals worldwide.