Dubai has launched a travel influencer academy for bringing more high-quality content

Dubai has started a travel influencer academy with the goal of improving the quality of the material in your feed. This new program, called the Beautiful Destinations Academy, Powered by Dubai, aims to assist producers with the business aspect of becoming an influencer and "set new global benchmarks" for travel content.

After a Dhs150 million government assistance fund and a unique content creator golden visa were introduced, the academy is the newest initiative aimed at attracting more influencers to the emirate.

In an effort to provide "structure, credibility, and accountability to a previously informal field of work," Visit Dubai and Beautiful Destinations founded the school.

The school said in its opening statement that social media material now influences 76% of travel decisions, and it hopes that graduates will be able to create more excellent content that promotes travel to Dubai.