Brand new identity of Al Rafisah Dam revealed; offers enriching experiences in the emirate's eastern region

The brand-new identity of Al Rafisah Dam has been unveiled by Sharjah on Monday. It welcomed residents, visitors, and tourists with an array of stunts and breath-taking performances on jet skis. Fly boarders put up a stunning acrobat and raised a massive portrait of His Highness Dr Sheikh Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah.

A premier leisure and tourist destination, Al Rafisah Dam, offers enriching experiences in the emirate's eastern region, and the upgrade aims to uplift the destination's position and support the inflow of tourists. The dam is one of the most attractive eco-friendly projects in Khorfakkan and the eastern region with a 82,000 sqm wide lake, and is home to wildlife and offers water sports like jet pack, kayaking, boating, jet skiing, wakeboarding, and much more, which is favourable for young family members as well as adults. The Commerce and Tourism Development Authority's latest leisure and adventure destination amid hills and water is a perfect gateway for families and thrill seekers.

"The water body is not deep and is a perfect place to conduct water adventure activities with all the safety elements in place," said Khalid Jasim Al Midfa, Chairman of SCTDA. Apart from water sports and adventure, a farmers' market for vegetables, fruits, and souvenirs will be held every weekend. "The fruits and vegetables are freshly harvested and are organically grown," said Al Midfa.

Families visiting the place can spend the day by the lake, surrounded by hills, as this scenic place offers all kinds of amenities like shelter, cafes, and restaurants for a leisure outing. The destination offers plenty of tourist attractions. Boat tours and rides include pedal boating, kayaking, and doughnut boat ride for cruising around the lake, feeding ducks, spotting, and watching migratory birds and water turtles, and exploring the lake and enjoying its scenic natural environs.

Al Rafisah Dam’s brand identity is inspired by nature and the environment around it and is rooted in the authentic heritage and cultural legacy of the region. It reflects the passion of adventure enthusiasts and their affinity for mountain and water sports activities as well as lovers of culture, history, and nature. The new identity motivates tourists and visitors to explore thrilling adventures that promise fresh and exceptional experiences.

“It sheds light on the destination's natural, historical, and archaeological elements that appeal to every kind of visitor, all year round. Al Rafisah Dam’s brand identity adds greater value to SCTDA’s portfolio of entertainment and tourist facilities and attractions,” Al Midfa added.