All-new star-studded event, the 321 Festival brings DSF to a colourful and event-packed conclusion

The Dubai Shopping Festival (DSF) kicked off a brand-new, star-studded event called the "321 Festival" to cap off 38 days of incredible entertainment, promotions, and activations. Three A-list celebrities, Hussain Al Jassmi, Tamer Hosny, and Balqees, performed live at Skydive Dubai on January 13 for the festival's debut.

The one-day 321 Festival featured hundreds of performers, drummers, and roaming entertainment in addition to immersive presentations, Fursan Al Emarat's air displays, and Aerosparks' pyrotechnic aerial displays. Culminating in a drone and fireworks display, 8,569 people attended the event, bringing an end to the “world’s best retail festival”.

On January 13, Skydive Dubai hosted the first 321 Festival, which was the pinnacle of entertainment and shopping promotions around the city. Eight months went into planning the 321 Festival, which included over 350 performers and musicians, including three A-list performers and fifty drummers, 1500 drones, elite teams, eight hours of first-to-region shows, and six hours of original and immersive content. Over 2,000 people from 75 different countries contributed to the event, and 30 strategic partners provided support.

The 321-finale included two pyrotechnics aircraft, the biggest display of flames and special effects in DSF history, and 22-meter-high screens reaching up to eight storeys. It was also the "largest-ever" outdoor immersive Dubai live multimedia extravaganza.

The event began with the opening acts of a stellar lineup of local and regional talent at 4 p.m., as attendees arrived to take advantage of the final hours of winter daylight. Everyone was staring up at the DSF Drones Show, which took to the skies above with dazzling displays of aerial acrobatics from Aerosparks' Pyro Planes and a dance display telling an enticing tale, while the spectators revelled in the DSF immersive presentations and the mood was at an all-time high.