Al Shirawi Vending Solutions inaugurated nove caff, the Middle Easts first self-service coffee showroom

The Middle East consumes $7 billion worth of coffee annually, or more than Dh25 billion, according to a report by Fanack. The average person consumes 3.5 kilogrammes of coffee annually, which increases the likelihood that new coffee brands will enter the Arab market and open new locations in Arab nations. Figures show that the UAE spends more than Dh2.3 billion, or $630 million, on coffee annually. Several factors have contributed to the growth of the coffee market in the United Arab Emirates, including the country's highly diverse population comprising over 200 nationalities. This has led to the creation of various coffee varieties and the establishment of multiple international coffee chains and cafes in the country.

In the same context, nove caffè—the first self-service coffee showroom in the Middle East—was opened by Al Shirawi Vending Solutions, a subsidiary of Al Shirawi Group of Companies, one of the biggest private business conglomerates in the United Arab Emirates and a pioneer in the office coffee service (OSC) and vending landscape. Nove Caffè is located strategically at City Walk Boulevard. Distinguished VIPs attended the gala inauguration, which signalled the start of an exciting new chapter that would drastically alter the coffee industry.

The state-of-the-art smart coffee equipment in the self-service coffee platform is coming from Veromatic (Netherlands) and Crane (UK). As individualised baristas, these devices painstakingly prepare each customer's ideal brew. Every cup is a one-of-a-kind work of art, customised to fit each person's tastes and offering a delightful and unique coffee experience.

Nove Caffè is a cutting-edge venue that highlights the latest coffee vending machines, which function as individualised baristas.

This business initiative puts high-quality goods and services at the forefront and symbolises the progress of the vending sector. It is more than just a coffee dispenser; it establishes a new benchmark for the industry, supported by a commitment to quality and a customer-first mentality.