'1 Billion Meals Endowment' campaign received donations from 13,220 major contributors in just a week

The '1 Billion Meals Endowment' campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, has so far recorded Dh247 million, one week after its launch. The campaign was initiated with the aim of launching the largest Ramadan sustainable food aid endowment fund. It has received donations from 13,220 major contributors, individuals, businesses and public and private sector players. Among those, 13,195 contributors donated via smart channels.

The campaign is a practical example of the UAE's long-held values of giving and generosity, and a community-wide response to His Highness Sheikh Mohammed's call for aiding those in need.

The '1 Billion Meals Endowment' campaign, organised by Mohammed bin Rashid Al Maktoum Global Initiatives,  aims to create sustainable solutions and implement effective programmes to fight and eradicate hunger, and support vulnerable groups around the world.

The campaign continues to welcome donations and contributions to the endowment fund from institutions and individuals across five main channels including the campaign's website - www.1billionmeals.ae, and a dedicated call centre via the toll free number - 800 9999.

The donations can be made through bank transfers in the UAE Dirham to the campaign bank account number with Emirates NBD AE30 0260 0010 1533 3439 802.

Contributors utilising SMS get the option to donate AED 1 daily through a monthly subscription. This is done by sending the word "Meal" to 1020 for du users, or to 1110 for Etisalat by e& users. Those who wish to donate to the campaign through the DubaiNow app can do so by clicking on the "Donations" tab.

The '1 Billion Meals Endowment' campaign builds upon the success of previous food aid campaigns launched under directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum over the past 3 years, starting in Ramadan of 2020 with "10 Million Meals", which was the first and largest show of solidarity of its kind, initiated for supporting victims of the Covid-19 pandemic within the UAE. This was followed by the largest regional food support campaign '100 Million Meals' campaign in 2021, spanning 20 countries in the Arab region, Africa and Asia. And the last year's 'One Billion Meals' was the largest of its kind regionally that provided 1 billion meals in 50 countries.

The campaign helps establish the role of endowment as a development tool that ensures the sustainable charity and contributes to the global endeavour to fight and eradicate hunger in line with Sustainable Development Goals. It has helped in enriching UAE's leading position in humanitarian work, regionally and internationally, and highlighting its community's solidarity with those in need without discrimination.